Redefining the workspace as a jewel for a lasting legacy
Hong Kong, 22 August, 2023 – TE Capital has launched Solitaire on Cecil, a world-class office development standing at 148 Cecil Street in Singapore. Developed by Eight, the brand strategy drew inspiration from the property's rare freehold investment opportunities and targets high-end buyers such as family offices and hedge funds looking for well-located prestige facilities. It equates owning space in the building with owning an exceptional jewel, a chance to leave a lasting legacy that few will experience.
Solitaire on Cecil is a 127m-tall, 20-storey Grade A freehold commercial development with a GFA of over 190,000 sqft. Its strategic location straddles Singapore’s thriving CBD and a vibrant heritage precinct, placing it at the heart of an area poised for further rejuvenation. Through attention to detail, timeless designs, an emphasis on quality, and easy access to the energy and lifestyle of the city outside, it creates a more welcoming environment for tenants. Eight’s scope included naming, visual identity, space design concept, and the sales brochure.
The property’s name, Solitaire on Cecil, is a reference both to the “Blue Diamond” building concept by DP Architects, and a nod to the prestigious and everlasting attributes of diamonds. The logo builds on this with subtle diamonds topping each ‘I’ and evokes the permanence of ownership by transforming the ’S’ of Solitaire into an infinity symbol. Its warm colours create a sense of curated exclusivity and elevated living.
Solitaire on Cecil thrives on contrasts, heritage and modern sophistication, business and leisure, day and night. This is exemplified by its duality. On the Stanley Street side, it draws inspiration from iconic shophouses reinterpreted with modern consideration and expression, while on the Cecil Street side, its materiality and design are derived from modern business environments. Connecting the two streets is a 9-metre-tall through-block link offering direct access to a wide range of F&B and lifestyle options.
Workplaces in the property are set on a regular floor plate of 13,000 sqft, allowing for efficient subdivision for various owners. Tenants gain access to the 27,000 sqft of wellness and collaborative spaces, including the Solitaire Wellness Club, which offers an array of amenities from chill-out lawns to movie screenings, a parkour gym, and more, supporting idea generation and opportunities for serendipitous interactions. The property has obtained the prestigious Greenmark Platinum Award, which is widely recognised as one of the highest accolades in the Greenmark certification.
“In today’s competitive real estate market, the importance of creating a strong brand experience cannot be underestimated,” said Emilia Teo, Managing Director, TE Capital Partners. “We are thrilled to have collaborated on this project with Eight Partnership, an agency that shares our vision and understands how to create a consistent brand from logos to real-world spaces.”
“This unique project is our first with the team at TE Capital, and also one of the first in a planned redevelopment of the CBD area,” said Chris Fjelddahl, Partner, Eight Partnership. “It is an exciting opportunity to not only create an inspiring new property but to set the standard for others to follow.