Hanazono Zipflight creates an extraordinary new summer attraction for Hanazono

Hong Kong, 5 September, 2023 - Hanazono Zipflight, boasting Japan's longest zipline, the Mach 3, is now officially open and ready to provide adrenaline-pumping excitement for adults and children. Eight Partnership developed its striking logo and name to capture the thrill of the zipline experience.

Presenting spectacular views of the majestic Mt. Yotei, Hanazono Zipflight features three highspeed zipline runs with a combined length of 2,591 meters, equivalent to over 21 soccer fields. The flagship zipline, Mach 3, stretches more than 1,700 meters, earning it the title of Japan's longest zipline and is one of the fastest, with riders reaching speeds of over 110 km/h.

The Hanazono Zipflight logo showcases a diamond shape inspired by ski slope markers (e.g. green, blue, black diamond), encapsulating the spirit of adventure. Inside the diamond, two figures represent a thrilling experience that can be shared between riders. The dynamic slash in the word "flight" symbolises the thrill of high-speed flight.

Hanazono Zipflight is a bold and memorable name combining "zip" from zipline and "flight". The zipline runs, named Mach 1, Mach 2, and Mach 3, reference the speed of sound.

“We’re pleased to have developed a name and logo for Hanazono Zipflight that embodies the authentic energy and excitement of throwing yourself down a mountainside on a zipline,” said Chris Fjelddahl, Partner, Eight. “The Hanazono Zipflight logo sets it apart from similar experiences in the region and the world, creating a new all-seasons attraction for Hanazono.”