Rising demand for brand-centred project planning drives new offering
Hong Kong, 21 April, 2023 - Leading global branding and design firm, Eight Partnership, today announced the expansion of its services to include "Visioning" for early-stage, unrealised real estate projects. The firm's new offering provides clients with a comprehensive toolbox to help them create a clear and compelling vision for their projects, enabling them to attract investors and capture the most valuable tenants.
"We have been helping clients, both developers and major investors, create clear and compelling visions for their important projects for the past 10 years or so," said Chris Fjelddahl, Partner of Eight. “It was time for us to normalise the methodology and roll out the capability more broadly. Our team has worked on some of the most iconic projects in the world, including the ongoing Shibuya Upper West project in Tokyo designed by Norwegian architects Snøhetta and featuring a recently-announced luxury offering from Swire Hotels, their very first project in Japan. We are confident that this new service will help clients bring their projects to life faster, better and more profitably.”
The service is designed to help clients articulate a detailed vision of the future, including the design, branding, and visitor/tenant experience. The process explores potential challenges and opportunities, allowing clients to make better-informed decisions about their investments.
The visioning process begins with a detailed analysis of the client's goals and objectives, and the untapped opportunities surrounding the site or asset. Eight’s team works closely with the client to understand their vision and develop a customised plan to help them achieve their goals. The team then conducts research to understand best practices and trends in the industry, and ideation to identify potential challenges and the most valuable opportunities.
Once the research and analysis are complete, Eight’s team develops a comprehensive creative vision for the project - including imagery (sample attached). This includes a visual narrative for the design, branding, and tenant experience, as well as a detailed plan that outlines optimal business impact. The team also provides ongoing support to the client throughout the implementation process, ensuring that the vision is executed successfully.
"The visioning process is a critical component of any successful project," said Fjelddahl. "We are excited to offer our clients a comprehensive solution that will help them achieve their qualitative and financial goals and create a compelling vision for their projects."