New human-centric brand marks new chapter for the firm
Hong Kong, September 8, 2022 – Infinitus Property Investment, one of Hong Kong’s fastest growing real estate investment and management firms - and the property arm of LKK Health Products Group - have rebranded to become H Properties. Having experienced rapid growth with an expanding portfolio of office properties in major global cities, the firm tasked Eight with developing a new name and brand to match their vision, dynamism and ambition.
Eight found the answer in the firm’s unique, human-centric culture and their focus on well-being and happiness in the built environment. While they run a well-managed, world-class real estate firm focussed on excellence, growth and return for their stakeholders, everything they do is driven by a higher humanistic purpose: to provide people with better places to work better, feel better and live better.
Eight drew on this philosophy to develop a brand strategy encapsulated by their new tagline “Happier Places. Happier People”, which in turn directly inspired the new name: H Properties. “Our new brand really captures what we are about,” says Ryan Ng, CEO of H Properties. “Eight’s team helped us synthesise and express what we stand for, and they designed a brand built on the essence of what makes us different.”
The same values are also represented in the visual identity and the communication collaterals. The logo conveys a clear, single-minded message of happiness, and the website is designed around a series of specially-commissioned illustrations displaying wellness and well-being in the built environment.
“We cannot speak highly enough of the team at H Properties,” says Bjorn Fjelddahl, Partner at Eight. “The best companies are not just about profitability but also about pursuing a bigger purpose. It’s been a real pleasure to work with people who combine professionalism and business success with an unwavering commitment to a people-first strategy.”
About H Properties
H Properties is a member of the LKK Health Products Group. The company owns and manages premium office and retail space in key financial and business districts in Shanghai, Guangzhou, Hong Kong and London.
H Properties is a world-class property investment & management firm focused on excellence, growth & fair returns for their stakeholders. But everything the company does is driven by a higher purpose: to ensure the wellness, well-being & happiness of everyone in their properties. In everything they do, their single-minded objective is to provide better places for people to work better, feel better and ultimately live better.