Aviation specialist’s purpose-driven brand unveiled with a new visual identity
Hong Kong, October 10, 2022 – Eight Partnership today unveiled a new corporate brand for Topcast, a world-leading aircraft parts distributor and maintenance specialist. Eight’s work included the development of a new brand strategy and the design of a new visual identity, from logo to applications.
Hong Kong-headquartered Topcast is a regional leader in aircraft parts distribution and Maintenance, Repair, and Overhaul (MRO). After decades of international success, and following investment by private equity firm Permira, Topcast sought out Eight to help reposition the brand for continued growth and expansion in an increasingly competitive market.
Drawing on Topcast’s customer-centric culture, Eight developed a new brand strategy around a bigger purpose of “Connecting a Better World”, signifying an organisation that, through the business of aircraft parts and maintenance, helps connect people and contributes to a better, safer and more sustainable planet. The new Topcast logo creates a globe from an array of directional arrows, representing the global connectivity which is at the core of Topcast.
“Our new corporate identity symbolises our continued transition towards a global enterprise connecting our customers with aftermarket parts sourced from best-in-class principals and providing market-leading MRO and repair services. As we head into our fourth decade of operations, we now have a strong foundation of a customer-focused team to serve our principals, customers and partners for a sustainable and successful business environment,” said Steven Pearson, CEO.
“With Eight’s support, we were able to better articulate this dimension in our brand, creating an identity that will inspire our staff, customers and principals on the next leg of our journey,” said Craig Winfrey, VP of commercial.
In addition to a new logo, Eight created three service brand logos and a sub-brand logo to establish a visual relationship between all entities, as well as all the applications and the system to ensure that the Topcast brand is consistently and compellingly delivered through all touch points.
“Topcast’s customer-centric culture and dedication to people were clear right from the start,” said Bjorn Fjelddahl, Partner at Eight. “We are proud to have worked with them to create a brand that better reflects their strengths and positions them for continued success in the years to come.”
About Topcast
Founded in 1991 and headquartered in Hong Kong SAR, Topcast is a world-leading trustworthy aircraft parts distributor and MRO service provider. We offer exceptional OEM and aftermarket aircraft parts, equipment and repair services for a broad range of aircraft types. With our strong global network, we have nineteen offices across Asia-Pacific, Americas, Europe, the Middle East and Africa, connecting suppliers with customers in all segments for over 90 countries.