Edgy themes take the spotlight in new brand for San Po Kong commercial tower
Hong Kong, 24 October, 2022 – Eight Partnership is today unveiling a cyberpunk-infused brand for The Burrow, Hong Kong Pacific Investments Ltd (HKPI)’s new commercial property in San Po Kong. Taking its cues from the client’s love of the dystopian, high-tech aesthetic, Eight’s work spanned brand strategy, visual identity, website design, and brand communications.
HKPI develops and manages commercial and retail spaces in prime locations throughout Hong Kong. Eight was tasked with creating a compelling brand for The Burrow, HKPI’s first project in the post-industrial San Po Kong area, supporting the company’s goal of reinvigorating the district by clustering innovative, creative, and social businesses, to showcase the diversity of Hong Kong’s local talent, and creating a first-rate event space.
Cyberpunk, a form of sci-fi dealing with computer-obsessed urban societies of the future, seeded Eight’s work. The Burrow logo is jagged and hand-made, reminiscent of haphazard scrawls on walls in a neon marketplace of the future, a signal to those in the know. Its website and sales brochure carry the aesthetic further with the bold use of glowing reds, blues, and digital glitch effects. Together these elements create an instantly recognisable and compelling visual identity, as well as a unique experience for The Burrow.
“Eight intimately understood our goals with this project and created a brand that fully aligns with our vision for the property,” said Tim Tse, Leasing Manager at HKPI. “We are confident that with the support of this brand, The Burrow will achieve its mission of helping rejuvenate San Po Kong, gradually transforming it into a new and thriving commercial district.
“The Burrow’s cyberpunk-inspired brief was an original new challenge for Eight, one which inspired our teams,” said Chris Fjelddahl, Partner at Eight. “We are thrilled that the resulting work is ground-breaking and unusual for real estate projects, but also meaningful, and we will enjoy watching The Burrow make its home in San Po Kong for years to come.”
About Hong Kong Pacific Investments Limited
Established in 1975, Hong Kong Pacific Investments Limited (HKPI) develops and manages commercial and retail spaces in prime locations throughout Hong Kong.
The company’s properties are easily accessible by MTR and other public transportations. The latest developments include FTLife Tower, a Grade A office building in the heart of Kowloon Bay, and The Burrow in San Po Kong.