Aging office building transforms into modern workplace destination: Namsan Square

Hong Kong, 12 July, 2022 – Eight Partnership unveiled today their rebranding and repositioning work for Namsan Square, an office building located in the primary central business district (CBD) of Seoul, South Korea. Eight’s client, IGIS, is the largest real estate asset manager in South Korea and is looking to revitalise the ageing 22-floor 75,000 sqm property into an inspiring and modern workplace for a new generation of tenants, as well as an all-day destination with vibrant and exciting F&B and retail.

Leveraging its fringe CBD location and its proximity to the green environment of nearby Mount Namsan, Eight developed a positioning strategy around “the vibrancy of work”, mixing the concept of a people-first, nature-filled business campus with the vibrancy of a core downtown location. The building is going through a significant redevelopment process which will add 30% GFA as well as a wide range of tenant services and amenities promoting wellness and wellbeing in the workplace and appealing to the needs of modern office workers.

Aside from a new positioning strategy, Eight’s scope of work included naming, visual identity development, signage and space design briefs. Eight also developed an animated brand film that takes the viewer on a light-hearted journey through the transformed building, reinforcing its positioning as a contemporary office building filled with tenant-focussed amenities.

“IGIS is one of the most progressive real estate asset managers in Asia,” says Bjorn Fjelddahl, Partner at Eight. “Namsan Square represents their vision for a modern and innovative value-add redevelopment, and we are very excited to be part of that journey with them.”