Winland Group unveils new brand strategy and visual identity to mark new chapter
Hong Kong, May 3, 2021 – Winland Group is a respected property developer in China with an enviable list of corporate and government tenants across Chinese top-tier cities. Winland is well-known for the Winland International Finance Center on Financial Street in Beijing, which houses blue-chip names such as Goldman Sachs, HSBC, J.P. Morgan, UBS, and others. Since its founding in 1993, Winland has become one of the country’s most forward-thinking developers with a strong focus on quality, social responsibility and a deep-seated belief in the power of the arts to transform society.
To celebrate this new chapter of the Group’s evolution, Eight created a new brand strategy, “Business Enriched by Art”, which showcases their vision of transforming China’s real estate industry into one that advocates first-class architecture, and financial professionalism supported by cultural and artistic enlightenment.
“It has always been our belief that the arts have an incredible power to inspire a sense of collaboration and achievement in the workplace," says Adam Yu, Chairman of Winland Group. "Eight has played a prominent role in helping us articulate and realise our vision."
In alignment with this new strategy, Eight also developed a new visual identity that more clearly expresses the Group’s gravitas and mature ambitions. The new bilingual logo blends the classical with the contemporary and exudes a restrained, professional elegance, representing the Group’s aspiration to create a brand that will stand the test of time. In a subtle nod to the brand strategy, the logo contains three dots that signify the Group’s three brand pillars of Architecture, Art and Finance.
“We have been impressed from the start by Winland’s pioneering vision of the responsibility and impact a developer can have in shaping the future,” says Chris Fjelddahl, Partner at Eight. “It has been a great pleasure to work with Adam Yu and his team, and we are excited to join them in bringing their vision to life.”
About Winland Group
Founded in 1993, Winland Group has established itself as one of Beijing Financial Street’s most leading property developers with a formidable reputation among discerning corporate tenants and China’s Central government. Deeply guided by the philosophy of the human code of conduct, the Group looks to more than profit, but aims to achieve a higher purpose in everything that they do – to transform China’s real estate scene into one that advocates first-class architecture, financial professionalism and most importantly, cultural initiatives and the arts. The Group’s profile of highly-serviced office management and commercial leasing spans across China’s top-tiered cities from Beijing, Hangzhou to Xiamen, creating an inclusive global conversation on the positive role of real estate developers in building the future.