New brand delivers a distinctly modern people-centric vision and culture
Hong Kong, March 31, 2021 – Real estate investment and asset management firm Cegereal, listed as a REIT on the Paris Stock Exchange since 2006, has announced its upcoming rebranding under new name Vitura. The rebranding exercise carried out by Eight Partnership reflects a human-focused company vision and culture, delivering modern property investment and asset management to meet the fast-evolving demands of the modern workplace, especially in the current context.
From its origins managing three buildings in the Paris region, Cegereal has grown and significantly transformed since receiving backing from Northwood Investors in 2015. Led by an experienced and dynamic team and a long-term value-add asset strategy, the firm invests in, and transforms high-quality workplace properties through trend-oriented asset management focussed on workplace functionality, sustainability and wellbeing for its occupiers.
Guided by the firm’s human-centric approach, passion and energy grounded in strong, valued partnerships, Eight developed a brand strategy focussing on “Workplaces for People. By People.” The new name Vitura and a vibrant visual identity are a direct expression of this vision of vitality, agility, and responsibility for people in the built environment.
“We were delighted to work with Eight on this rebranding exercise,” says Jerome Anselme, Chief Executive Officer of Vitura. “They brought a genuinely global perspective and their deep real estate expertise helped us to define our strategy with clarity. Our corporate vision is now fully expressed in our new name and identity, and we are truly excited to continue our journey as Vitura.”
As part of the launch, Eight created a full suite of communications, including a dynamic new website and a brand film expressing the company’s human-centric vision.
“Vitura’s drive and passion were our main source of inspiration,” says Bjorn Fjelddahl, Partner at Eight. “They realise that staying ahead in a highly competitive real estate market requires a truly forward-thinking strategy. We were fortunate to work with a client whose vision so closely aligns with Eight’s own outlook for the future of the workplace.”
The corporate rebranding will be subject to a vote by the General Shareholders’ Meeting to be held on May 12, 2021.
About Cegereal
Created in 2006, Cegereal is a listed real estate company that invests in prime office properties in Paris and Greater Paris. The total value of the portfolio was estimated at €1,448 million at December 31, 2020 (excluding transfer duties). Thanks to its strong commitment to sustainable development, Cegereal was named a Global Sector Leader in the 2020 Global Real Estate Sustainability Benchmark’s (GRESB) listed office property companies category and received two Gold Awards from the European Public Real Estate Association (EPRA) for the quality and transparency of its financial and non-financial reporting. Its entire portfolio has achieved NF HQETM Exploitation and BREEAM In-Use International certification. Cegereal is a REIT listed on Euronext Paris since 2006, in compartment B (ISIN: FR0010309096). The Company had a market capitalization of €509 million on February 17, 2021.