Pierre Descoins joins as Partner & Executive Creative Director

Hong Kong, 18 January, 2023 – Eight Partnership, the award-winning global branding and design firm, announced today that Pierre Descoins has joined the firm as Partner and Executive Creative Director. He was most recently Principal and Global Head for the branding arm of hospitality design firm Hirsch Bedner Associates, operating across their 24 offices around the world.

Pierre is an accomplished creative director with international pedigree and over 20 years experience shaping creative strategies for world-renowned brands including IHG, Capitaland, Fosun, West Kowloon Cultural District, and more. He brings a research-driven approach to creating, defining, and growing brands that are rooted, focused, and future-proofed in competitive upscale, luxury, and lifestyle real estate and hospitality market segments.

“The energy and ambition of Eight fit with my personal mission to raise the creative bar and build flourishing brands that people love,” said Pierre. “I am excited to join a great team with a track record of innovative work and a reputation for quality."

“Pierre is an insightful creative and a talented leader whose track record shows a remarkable knack for inspiring team members and clients alike,” said Chris Fjelddahl, Partner, Eight Partnership. “He will be instrumental in shaping the future of our studio and the positive change we drive for our clients in our markets.”

Originally from France, Pierre has worked and lived in Asia since 2008, including Hong Kong and Shanghai. He studied Visual Communications, Graphic Design, and Advertising and began his career at elite cultural studios in Paris. He has previously held Greater China roles at global branding firm Landor, and has run his own agency.