Launch of Nina Hospitality ushers in new era of service from the heart
Hong Kong, March 2, 2021 – Chinachem Group, one of Hong Kong’s established real estate conglomerates, has announced the launch of Nina Hospitality, the new name for their integrated hospitality division. Formerly known as L’hotel Group, the division encompasses nearly 3,000 rooms and apartments in many of Hong Kong's major districts, eight hospitality assets, and two sub-brands. The group also provides property management services.
Eight worked closely with senior management to create Nina Hospitality, articulating a new strategy with the promise of “Elevating the Everyday”, bringing each guest the warmth of home with bespoke touches of luxury to create memorable moments of generosity, social and homelike comfort for a best-in-class guest experience.
As part of the repositioning exercise, the group’s brand architecture was also refined, consolidating all the hospitality assets under one sharpened central brand. Nina Hospitality now comprises Nina Hotels, their signature premium hotel brand formerly known as L’hotel, and Lodgewood by Nina Hospitality, the company’s select service hospitality brand. Visual identities have been crafted for each brand while clearly underscoring their family relationship. They share a rich copper and beige colour palette to evoke warmth and sophistication, and their logos share a similar inspiration: the outline of two arms linked in a warm embrace that form the letter N for Nina and the letter L for Lodgewood.
“Eight has always understood our vision,” says Sylvia Chung, Deputy Managing Director of Nina Hospitality. “They were able to take our brand to the next level, helping us consolidate the strong foundations we have built and giving us a roadmap for future brand growth. We look forward to forging ahead under the new Nina brand, and thank Eight for their role in getting us here.”
A full suite of communications has been created to announce the launch, including a thematic advertising campaign that will appear across a broad selection of digital and print channels. The Nina Hotels brand launches on March 2, with a roll-out of the new identity applied on all hospitality assets scheduled over the course of 2021.
About Nina Hospitality
Nina Hospitality operates and manages two hospitality brands, Nina Hotels and Lodgewood by Nina Hospitality. Our aim is to redefine the notions of hospitality, comfort and style in Hong Kong. Guided by our unique Asian hospitality, we blend personalised service with a friendly and approachable ambience in best-in-class hotels and serviced apartments, where our guests can enjoy our signature experience of Elevating the Everyday. Nina Hospitality is a wholly owned subsidiary of the Chinachem Group.