New integrated resort brand billed as the “Ultimate Luxury Playground”
Hong Kong, March 2, 2020 – Eight Partnership announced today the unveiling of Hann Resorts, a new integrated resort brand created for the Widus Group, the casino and resort owner/operator in Clark, Philippines. The new luxury resort brand brings to life a unique and vibrant mantra of “Life is Play. Play is Life.” by elevating the integrated resort concept with a carefully curated mix of luxury hotels - including Marriott International, Swissôtel Hotels & Resorts and Mercure Hotels - a new world-class casino and an entire suite of entertainment, gaming and resort experiences.
The name was inspired by Mr. Daesik Han, Chairman and CEO of the Widus Group. “As Widus Hotel & Casino is transforming and morphing into a world-class integrated resort through a comprehensive redevelopment and the addition of the Clark Marriott Hotel, a Swissôtel and a Mercure, we felt a new resort brand was needed to lead our expansion plans. Our objective was to create a new, elevated destination brand that invites our guests to escape the ordinary and to join the ultimate luxury playground,” said Mr. Han. “Eight has been a great collaborative partner in helping me and my team translate our vision into a new and unique luxury resort brand.”
Apart from brand strategy and naming, Eight also developed a new visual identity. “The logo is composed of four vertical lines that represent the four brand attributes of gaming, golf, play and indulgence,” explains Jeremy Kong, Creative Director at Eight. “The negative space formed by the four lines reveals the letter ‘H’, allowing the logo to also work as a form of monogram, reminiscent of private member luxury clubs,” adds Kong.
Hann Resorts was unveiled last week at a launch event held at the Clark Marriott Hotel, Philippines, for which Eight also created a video showcasing the new name, logo and launch campaign tagline “Play Bold. Live Bold.”
A first phase will see the current Widus Hotel & Casino in Clark transformed into the Hann Casino Resort by Q4 2020, while a second ultra-luxury resort, currently in planning and design in New Clark City, will be launched in the future under the Hann Lux brand. The Hann Lux Lifestyle Resort is designed to be the crown jewel of the Hann brand with three 18-hole championship golf courses designed by Nicklaus Design, Sir Nick Faldo and KJ Choi, a Banyan Tree and Angsana, as well as hotels operated by Westin Hotels & Resorts and The Luxury Collection by Marriott International.
“We thoroughly enjoy working with Mr. Han and his team,” says Bjorn Fjelddahl, Partner at Eight, “It is the start of an exciting journey and we’re looking forward to continue developing the Hann brand into a world-class collection of integrated resorts”.
About the Widus Group
Since 2008 the Widus Group has been operating the premier one-stop leisure destination, Widus Hotel and Casino in the Philippines. With a vision to evolve and change the gaming and hospitality landscape by bringing international standards through integrated resort developments, Widus continues to partner with renowned brands and provide state-of-the-art gaming facilities, world-class offerings and entertainment to the Philippines.