New anthology showcases variety and breadth of Eight’s international brand experience projects
Hong Kong, December 18, 2020 – Eight Partnership presents their latest printed anthology of recent projects, The Works 2020, featuring 18 of their most recent brand experience design projects undertaken with renowned real estate and hospitality brands in over 20 countries. The variety and scope of these projects is testimony to the experience Eight has garnered and the depth of understanding of their clients’ industries across all asset classes - residential, hospitality, retail, mixed-use, office, cultural and even education and infrastructure.
"2020 has been an unprecedented year, and huge shifts are taking place around us," says Chris Fjelddahl, Partner. “Despite the upheaval everywhere, we’ve been fortunate to have been entrusted with a rich tapestry of exciting projects for clients around the world, further pushing our vision of a total brand experience creation. Seoul has been climbing fast as a market, and our position in Japan has deepened and broadened, especially since the opening of our Tokyo office. Another fast-growing geography has been southeast Asia with new work in Myanmar, Cambodia, Malaysia, and Thailand.”
Eight’s recent projects include work for Swire Properties, Hines, K11, West Kowloon Cultural District, Pontiac Land, Sun Hung Kai Properties, Tokyu and many more.
"We've been working hard to live up to the mission we gave ourselves in 2019," adds Bjorn Fjelddahl, expressing his view on the next generation of real estate. “We had seen certain trends such as the erosion of the boundary between work and home, although we never imagined it rising so fast and so soon.”
The Works 2020 is the latest in a series of annual anthologies of Eight’s project work, with the next volume anticipated to come out in the autumn of 2021. The compilation covers the company's entire range of expertise from strategy, brand creation and visual identity design to interior, architectural and signage design through to content marketing and digital applications.