Developer uses 60th anniversary to unveil new business strategy
Hong Kong, November 26, 2020 – Chinachem Group is one of Hong Kong’s best-known property developers, having built more than 180 residential developments across Hong Kong over a 60-year period. It has assembled a broad portfolio of properties across all asset classes, operates hotels, and also provides property management services.
However, whereas most established property developers in Hong Kong are publicly listed companies, Chinachem’s model is unique. By being independent from public or family ownership, Chinachem enjoys the freedom to place social and environmental values on an equal footing to profit, for the benefit of the communities that surround us.
To mark this distinction, Eight created the new “Places with Heart” strategy that expresses the Group’s social purpose and advances its ambitions to be progressive and relevant to the demands of Hong Kong’s communities. “We wished to mark our 60th anniversary with a public declaration, a commitment to do better for every community that we connect with. We want to be known as a developer that brings a truly positive contribution to our society,” says Donald Choi, Executive Director and Chief Executive Officer. “Eight has been instrumental in guiding us towards this vision, and through our “Places with Heart” strategy has galvanised our Group towards a common goal and an exciting future.”
Eight also developed a new visual identity and a full suite of communications to launch this new brand positioning. The logo shows three interlinked hearts that speak to the Group’s “Triple Bottom Line” - its commitment to ensuring that its operations all look beyond financial return and focus on creating a positive effect on people, achieving prosperity for all stakeholders and preserving our planet. These ambitions will be further expressed in a full launch campaign to be rolled out in the last quarter of 2020.
“Working with Chinachem has been an exciting journey,” says Chris Fjelddahl, Partner at Eight. “Their outstanding commitment to being a different kind of developer is admirable and refreshing. It has been a pleasure for us to work with them as they embark on this exciting new chapter.”
About Chinachem Group
Since 1960, Chinachem Group has been a leading property developer in Hong Kong, with a portfolio covering residential, commercial, retail and industrial buildings for sales and investment, in addition to operating hotels and property management services. The Group actively seeks to make a positive contribution to society through its adherence to the “Triple Bottom Line”, a commitment that its activities will benefit People, bring Prosperity to the community and preserve the Planet.