Craftsmanship meets modernity at the “Artisanal Movement” - inspired coffee shop

Hong Kong, October 16, 2019 – Eight Partnership announced today the unveiling of the brand identity of Artisan Lounge, an upcoming café-cum-restaurant to be launched by CHI Coffee Concepts at K11 MUSEA, Victoria Dockside in Hong Kong.

Artisan Lounge occupies a prominent location on the G/F of K11 MUSEA, looking out to the central atrium. Boasting an all-day high tea dining concept, Artisan Lounge is the perfect place to hang out at all hours of the day, whether taking a break from shopping, or indulging in the love of a handcrafted beverage.

At the heart of Artisan Lounge’s philosophy is the appreciation of food and beverage as an art form, underpinned by artisanal products and craftsmanship of the highest quality. The idea is embodied through the use of the single standout letter ‘A’ in the icon, crafted in a bespoke, vintage-styled serif typeface, further matched with a distinctive deep red to evoke a sophisticated high-tea aesthetic.

“Design is indispensable to crafting an unforgettable gastronomic experience”, says Iain Richardson, Executive Creative Director at Eight. “We are pleased to partner with CHI Coffee Concept to elevate coffee and dining at Artisan Lounge into a crafted and curated experience, one that is born equally from The Artisan Movement and thus feels right at home at K11 MUSEA.”

About CHI Coffee Concept

Founded in 2015, CHI Coffee Concept Limited is a premium brand that engages in a diverse portfolio combining the triple elements of lifestyle, dining and F&B management. In tune with 21st century lifestyle and the respect for originality, CHI strives to search out unique artisanal products of the finest quality and craftsmanship. CHI Coffee Concept operates Artisan Room, a coffee shop that serves the community, as well as the premium all-day dining café Artisan Lounge at the newly-open K11 MUSEA.